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September 3 @ 11:00 AM - 7:00 PM PDT
In an era of massively overcrowded and wildly overpriced music festivals (which too often capitalize on the empty allure of fleeting pop stars and IG influencers), Oakland’s Hiero Day stands out as an ode to the community that birthed it. Now entering its second decade, the popular gathering is more rooted than ever in its mission to support local artists while providing real hip-hop heads with a world-class lineup of rappers, authors, and more.
After being scaled down and relocated last year due to COVID restrictions, the festival is returning on Sept. 5 to its Jack London Square site on Third Street and Martin Luther King Jr. Way. With certified generational icons like Keyshia Cole, Kool G Rap, and Masta Ace on deck—as well as regional favorites like J. Stalin, LaRussell, and Drew Banga—this event promises to be as hyphy (and lyrical) as ever. Read more at The Oakland side…