The UC Theatre

Ever since he started taking his first steps in rap, in freestyle battles, around 2006, Leandro Roque de Oliveira, Emicida, knew he wanted to have a solid career. Maybe he didn’t know that he would build foundations consistent enough to go beyond his own trajectory. Thus, he became the main reference of his generation in rap, creating a company alongside his brother, Evandro Fióti, – Laboratório Fantasma –, which is also responsible for the artistic agency of other names, such as Rael and Drik Barbosa. In addition to being a record label, LAB is a creative studio, label, studio and streetwear clothing brand. An enterprise seen as a successful case and inspiration in the music business. But more than success, Emicida has the desire – through LAB – to touch people’s lives (he rhymes because he has a mission and wants to be a spokesperson for those who have never been heard). And its soundtrack by the artist born in the North Zone was perfect to tell this story.

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