SJMADE Holiday Fair 2026
SJMADE Holiday Fair brings more than 350 independent makers and creative small businesses together for a two-day indoor holiday marketplace at the Santa Clara Convention Center. Staged on Black Friday and Small Business Saturday, the fair offers a festive alternative to conventional holiday shopping, with artists, designers, illustrators, artisans, bakers, crafters and other entrepreneurs gathered under one roof. Shoppers can browse original art, handmade goods, design products, packaged foods, desserts and giftable items while meeting many of the people who create them.
Admission is free, and the all-ages event includes festive activities and activation stations alongside the vendor marketplace. The indoor convention-center setting makes it possible to spend the day discovering Bay Area businesses and checking names off a holiday list in one location. Service animals are permitted under the venue’s published rules; visitors should review the official event page for current parking, food and entry guidance.
(Check organizer/venue website to confirm event details.)
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