Alzheimer’s disease is a growing public health crisis, disproportionately impacting communities of color, with the Bay Area reflecting these national disparities. The African American community is disproportionately impacted, with studies showing over 20% of African Americans aged 70 and older are living with the disease, a rate twice as high as non-Hispanic whites.

Black Americans are also likely to receive a diagnosis much later in the disease, when their
medical needs are greater. Data from the California Department of Public Health indicates that African Americans and Hispanics in the Bay Area experience higher rates of Alzheimer’s related hospitalizations and emergency room visits. This underscores the urgent need for tailored outreach and support in these communities.

The Alzheimer’s Association is committed to raising awareness in communities of color. On
Saturday, August 10 at 4 pm, Oakland’s Laney College will be the site of the premiere of
“Unforgettable,” a powerful musical stage play that delves into the profound effects of
Alzheimer’s disease on the African American community. Since July 2022, Unforgettable has toured nationwide, reaching more than 10,000 people.

Carl V. Hill, Ph.D., M.P.H., Chief Diversity, Equity and Inclusion Officer for the Alzheimer’s Association said, “There is a lack of culturally appropriate and tailored programming that resonates with disproportionately affected and underserved audiences as it relates to Alzheimer’s disease care and support. This community theater gives us the opportunity to deliver important information in a fun and entertaining way. We want audiences to come away with a better understanding of the resources and support that are available to help families who are affected.”

There are several factors that contribute to the increased risk of Alzheimer’s among people of color: 1. Health Disparities: Conditions such as diabetes, hypertension and cardiovascular disease are more prevalent in communities of color 2. Access to Healthcare: Limited access delays diagnosis and treatment and 3. Socioeconomic Factors: Lower socioeconomic status correlates with reduced access to resources.

Public awareness events are essential for spreading knowledge about the disease, its
symptoms, and the importance of early diagnosis.

In conjunction with the weekend’s premier of “Unforgettable”, the “Unforgettable” Community Concert, featuring saxophonist Adrian Crutchfield, who performed and recorded with Prince and the New Power Generation, will take place on Friday, August 9 at 7pm. Both events are free and open to the public. Seating is on a first-come, first-served basis, so early arrival is recommended.

For more information and to reserve your free tickets, visit www.unforgettableplay.com.

About the Alzheimer’s Association
The Alzheimer’s Association is a worldwide voluntary health organization dedicated to
Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer’s and all other dementia. Visit alz.org or call 800.272.3900 for more information.