Video | Trail Chats: Autumn King in Conversation w/ Elliot Jones (MACRO)

Welcome to Trail Chats! Trek with Autumn King and local leaders of Oakland as they chat about managing mental health, well-being, and how they serve our community – all while exploring the natural beauty of the Town.

The Mobile Assistance Community Responders of Oakland (MACRO) Program is a community response program for non-violent, non-emergency 911 calls. The purpose of MACRO is to meet the needs of the community with a compassionate care first response model grounded in empathy, service, and community. MACRO’s goal is to reduce responses by police, resulting in fewer arrests and negative interactions, and increased access to community-based services and resources for impacted individuals and families, and most especially for Black, Indigenous, and People of Color (BIPOC).

About Autumn King
Autumn has more than two decades of experience strategically connecting people, places, and concepts through clear communications and innovative ideating. She currently serves as Sr. Director of Marketing, Communications, & Visitor Experience at Oakland Museum of California.

With over 20 years of experience working in Communications in varied capacities, including media relations, public relations, public information, marketing, and public engagement, her professional career has been primarily in nonprofit management and local government.

King has worked in many settings where resources were limited, worn many hats and carried many torches. She feels equally comfortable in front of the camera delivering a message as she does writing the best message for the moment and audience.

Oakland has a non-police crisis response team, but when do they get the call? – KALW
MACRO director describes new program in OaklandKTVU Fox2

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